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Strategies for Building Digital Trust

How can companies ensure that they are using AI in a trustworthy way?

16 January 2024 | Davos, Switzerland #FTDavos #WEF24

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Senior Industry Leaders Shared Their Insights

As companies transition from using Gen AI in a limited and experimental way to embedding it as an integral part of their processes, functions and business models, trust becomes an even more critical part of the conversation. Establishing digital trust – by safeguarding consumer data, providing transparency around AI and data usage, implementing robust cyber security measures and delivering responsible products and services – is crucial for fostering customer loyalty, instilling investor confidence, and serving as a pivotal factor in enabling organisations to innovate, expand, and remain resilient.

What actions are business leaders currently taking, or should they take, to fortify digital trust? How are organisations actively prioritising and measuring digital trust? What defines a culture that preserves digital trust, and what technological, personnel, and procedural elements are required? What role do the C-suite and boards play in ensuring that technology is utilised in a trustworthy manner? Moreover, how can AI be leveraged to enhance the security and reliability of digital systems?

This panel discussion, presented by the Financial Times in collaboration with Splunk, explored how companies can earn digital trust, outline the necessary investments, and delved into best practices and procedures to manage digital risk while operationalising trustworthy AI. This high-level event was filmed and broadcast from the sidelines of the World Economic Forum Annual Meeting in Davos.

Key Discussion Points

Policies and Procedures

What measures should companies take to ensure they can be entrusted with the latest technology, and which policies and procedures will ensure transparency, security, and accountability?

Fostering Digital Trust

Who plays a role in and bears responsibility for fostering digital trust within an organisation? How can the C-suite and boards take the lead in prioritising digital trust?